The Magic Kingdom just got a little more magical with testing of a new Fastpass system. The new system allows you to book multiple Fastpasses at a time, and then redeem them using RFID media. For more info, check out the following links:
I love reading about how these posts “magically” popped up overnight at Magic Kingdom, and that even the Cast Members manning the new Fastpass system didn’t know about it until the day before.
It takes a lot of work and coordination to make things look easy. What seems like a simple RFID reader (pictured above) is amazingly complex when you break it down. In addition to the obvious design, build, and installation of a custom device there has to be a network to connect all of these; back end applications to manage the Fastpass reservations and redemptions; front end kiosk applications so the guests can manage their Fastpasses; mobile apps for the iPads that the Cast Members are using to manage Fastpasses; servers on which to run all of the applications. And all of this is completely transparent to the guests. It just appeared overnight - as if by magic.
How much effort are you making to ensure that your implementations are invisible? Are your customers aware of how hard you are working for them? When projects and products fail to deliver as promised, the answer is usually to let people know how hard you tried. But if you tried harder to begin with and made sure that you got it right the first time, then no one would notice your effort because they would be focusing on a product or service that just works.
As if by magic.
- Disney outfitting park employees with iPads to add magic to Magic Kingdom (9to5mac.com)
- Disney testing RFID-based ‘FastPass’ system at Walt Disney World (ziggytek.com)
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